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Marketing Technology Specialist

Burlington, MA US · Full-time

About The Position

Join us in the rapidly growing market for Container Security

Founded by IT security veterans, Aqua Security Software recognizes that containers, microservices, present the next major development in cloud and data center technologies. Containerized environments create a new opportunity to reinvent application security – more effectively and efficiently than ever.


Aqua Security just celebrated 3 years in business and we are very proud of our success as an industry leader. We have much more to accomplish and that's where YOU come in! If you thrive in an environment that values team work, creativity and quality results, while having fun in the process – Aqua is the place for you!


We are seeking a Marketing Technology Specialist to own primary responsibility for our systems and processes for demand generation infrastructure. From driving integration with data sources for ABM targets, to back end reporting / analytics for measuring and optimizing campaign outcomes – and everything in between – you’ll have significant impact on the success of our wide range of marketing programs.

To be successful in this role you will be an experienced user of HubSpot marketing automation, email marketing, and data hygiene, with proven skills integrating with salesforce.com and various inbound data sources. You will scale our reach by pushing the boundaries of marketing tools and technologies to drive effective campaigns. The right person for this role has a thirst for learning and is not afraid to implement contemporary marketing strategies and technologies to solve business processes and challenges. This role will report to the Director of Demand Generation, interacting across the marketing and field teams, with visibility to senior leadership for reporting and analytics.

This role will be based in our Burlington, MA office.

In this role, you will:

  • Fully manage global HubSpot deployment including utilization of built-in features and integration with salesforce.com
  • Manage day-to-day HubSpot system maintenance and configuration, as well as act as the first line of support for our systems and overall marketing pipeline
  • Work closely with sales development, field sales, and channel sales teams to track lead flow and follow-up
  • Be internal SME/power user for marketing systems and evaluate new technologies and tools that could help scale and streamline the team’s efforts
  • Build demand generation assets including emails, landing pages, nurture programs
  • Maintain and test best practice optimized templates and conduct A/B and multivariate testing on subject lines, creative and copy tests to continually improve ROI
  • Develop and implement data quality and enrichment programs to ensure data integrity
  • Implement process controls to adhere to data governance mandates such as GDPR and CASL

Requirements

Requirements:

  • At least 2 years of HubSpot and Salesforce.com working experience
  • Proficiency in various martech platforms such as: BrightTALK, Vidyard, Zapier, Terminus, AdRoll, SnapApp    
  • Highly proficient in email nurturing and best practices
  • Strong interpersonal and problem-solving skills; attention to detail and desire to know how things work
  • Ability to translate business needs into technical execution
  • Enterprise B2B software experience and/or security market knowledge a plus

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