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Director of Field Marketing EMEA

London, UK · Full-time · Full-time

About The Position

With a foot planted squarely in both the demand marketing team and our EMEA field organization, you will develop the overall marketing strategy for the territory, and drive execution of marketing activities across the region. With a goal of building both direct and partner-led business, you will work closely with (and through) global resources for PR, social media, digital marketing, events and product marketing to implement and track the programs you design to achieve the company’s targeted awareness and top-of-funnel lead goals.

Based in the region, and reporting to the Director of Global Field Marketing, the ideal candidate will have prior experience developing marketing programs to drive expansion across the EMEA region for a high growth enterprise software company, preferably in the security, IT infrastructure or DevOps space.

As the marketing leader for the territory, you should have excellent communications skills and be able to work independently in a fast-paced, entrepreneurial environment. This person must have strong project management skills balanced with a broad tactical approach to managing the marketing mix for the overall territory.

This is a full-time position with a degree of flexibility regarding office location, and offers significant room for personal initiative, expanding responsibilities and professional growth.

Responsibilities include:

  • Partnering with the EMEA sales leader to drive growth in this strategic region
  • Create the territory marketing plan for EMEA, prioritizing investments by country, and optimizing activities within budget guidelines
  • Executing the plan tailored to the unique needs of the region
  • Leverage existing corporate programs and tune to local markets, guiding the functional marketing teams to optimize the digital marketing programs (SEM, SEO, content syndication) to maximize results for target languages
  • Select and manage local marketing activities and events – both face-to-face and webinars – utilizing events team resources for pre-event planning, resource staffing, and post-event follow-up
  • Managing external contractors as needed to achieve objectives (designers, translation services, etc.)
  • Building the local brand through PR and social media to drive content downloads, event / webinar registrations, product trials and overall awareness of Aqua
  • Work in conjunction with corporate PR to support press and awards activity in EMEA
  • Align with channels lead in territory to build partner-centric webinar programs and focused events within the region to build awareness and joint channel pipeline within defined geographies
  • Develop compelling localized content and landing pages to maximize response / conversion for events and online advertising, including managing translation services as needed to support local languages
  • Establishing processes to enable and monitor follow-up / lead qualification and track pipeline metrics through channel sales, field sales, and sales development to ensure necessary information for closed-loop tracking and reporting of activities and pipeline contributions is captureda
  • Assist in product launches, major company announcements and internal events

Requirements

  • 7+ years of experience in B2B/enterprise software marketing is a must; familiarity with security solutions and/or the software development lifecycle is a plus
  • Demonstrated track record establishing a marketing presence in EMEA, and proven ability to build team as the business scales
  • Proficiency in multiple languages is a plus
  • BA/BSc in marketing/business/communications
  • Superb analytical skills and results-driven approach
  • Experienced in marketing automation, email and analytics tools, e.g. HubSpot, Salesforce.com
  • Highly effective team player, with excellent verbal and written communication skills Detail-oriented, with strong project management skills
  • Significant travel may be required to support events and partner programs (~30%)

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